Interview with Vaper Empire

Vaper Empire logoElectronic cigarettes are taking over the world as a fresh and better alternative for the traditional tobacco cigarette, but Australia has been lacking behind on this positive trend. Vaper Empire is set to get Australian smokers to vape instead of puffing on tobacco cigarettes with carcinogens, tar and other harmful substances. And Vaper Empire does so in absolute style and with tons of experience in developing and producing the best vaping products. The store offers its own range of starter kits geared towards different types of smokers, and appeals to each and everyone’s tastebuds with a vast collection of e-liquids available in different nicotine levels. Death Valley Nectar, Velvet Elvis and Coconut are just a few of the many premium so-called e-juices available that taste just as fine and great as they sound.

Eager to learn more about electronic cigarettes, the many great e-liquids and e-cig kits available, we went out to interview Vaper Empire CEO James Bayliss.

Why did you decide to found Vaper Empire?

Vaper Empire was founded over 2 years ago simply by providence. Luckily an e-cigarette was presented to myself well before they had even begun to show signs of any popularity and straight away I was blown away by the potential of the product. As a smoker I could not believe that finally there was an alternative to tobacco and one that was exponentially more appealing. As I discovered more flavours I instinctively knew that vapour products would eventually replace tobacco and subsequently bet my life savings on it…

Vantage Series electronic cigarette by Vaper Empire

Why should we switch to electronic cigarettes?

If you’re a smoker then the switch to e-cigarettes is certainly the smart decision. There are two key reasons for this. Firstly, it’s a harm reduction product. No one is suggesting that e-cigarettes are completely healthy but all scientists and public health officials are in agreement that compared to tobacco, e-cigarettes have to be less harmful purely because of their simple ingredients and mode of action (heating over burning). The second reason for switching is a financial one. Many people are crippled by the cost of their nicotine addiction and this restricts them from many of the goals they would love to achieve because they are forced to buy expensive tobacco. An average vaper saves approximately $4000 a year – imagine the extra freedom that comes with a saving like that.

What is the biggest misunderstanding about e-cigarettes that still exists wrongly today?

There is one very simple misconception about e-cigarettes; that it has been created by Big Tobacco companies. The reality couldn’t be further from the truth. Vaping has grown organically from very small independent firms (like Vaper Empire). No major advertising budgets have pushed the product into the public arena. Uptake has happened simply through word of mouth and recommendations. Only recently has Big Tobacco begun to get involved as they finally realise that they need to try and control the spread of electronic cigarettes. However they have no incentive to see e-cigarettes take-off so their involvement maybe more about slowing and impeding growth and development by buying major e-cigarette manufacturers. Only time will tell.

What makes Vaper Empire the best e-cig brand on the Australian market?

Vaper Empire is offering exactly what the Australian public is requesting – the very best nicotine e-liquids and good quality, reliable hardware with outstanding customer service. We have managed to carve out a legitimate way to offer Australians the amazing benefits of e-cigarettes despite the restrictions created by the Australian government. No other Australian owned company has managed to achieve such excellent delivery times (3-5 days) nor have they been able to create the quality of flavours that we believe are some of the best in the world.

Cherries e-liquid by Vaper Empire

Why should we prefer a premium e-cig to cheaper ones?

E-cigarette products are not regulated at all and the industry is a kin to the wild west. There are huge problems in quality control with both hardware and e-liquid and this is something that we observed when we first dipped our toes into this industry. For example the hardware products do look similar but the components that are used to create the batteries, the clearomisers, even the plugs vary immensely. Vaper Empire has invested heavily in bringing a product that is high quality and durable to market. We believe that people are happy to pay a premium for products that will last the distance and we always go the extra mile to ensure our customer have a hassle-free vape experience.

What is the best way for starters to pick up electronic smoking?

The key to successfully starting on an e-cigarette is to ensure you order the correct kit with the appropriate level of nicotine e-liquid. If the liquid is too strong it will be difficult to consume, and if it’s too weak it won’t be satisfying so it’s important to judge this before you place an order. Vaper Empire is always available to answer any questions and help newcomers with tailoring the best kit for them…

What is your personal favourite e-liquid and e-cig model?

I personally use the Viva Titanium model. I love it because it’s so discrete and simple, it looks great and always gets attention. We do have much larger mods that will be released in the New Year and although they offer an excellent vape they are fairly cumbersome. Of course that will suit some of our customers but for me I like the lightweight, simple option. As for liquids I adore the “Twice on Sundae”. I honestly believe it is the best custard flavoured vape in the world – I’m still yet to try one better and trust me… we do our research. 🙂

Video: Introducing the Viva Series

Which types of promotions and coupons do you typically run at Vaper Empire?

We do make coupons available from time-to-time, mostly via our amazing coupon partners during key holiday & shopping events such as Black Friday, Christmas & New Year. We have a 25% sale planned for the upcoming New Year, so keep an eye out on our coupons here on snip snip.

What do you have in the pipelines for the near future?

2015 is going to be an exciting year. Vaper Empire is going to look very different as it evolves into its second reincarnation. The brand is being completely refreshed along with many updates to our current product lines. So watch out – we expect everything to be complete by February 2015!

Big thanks to Vaper Empire’s CEO James Bayliss for learning us more about electronic cigarettes and his company!


December 12, 2014

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